When engagement nosedives, concerned community managers will try anything to correct course. But sometimes, less is more. Welcome to the murky world of Instagram Shadowban.

A high bounce rate is every digital manager’s worst nightmare and could potentially harm a website’s Google ranking. This is how some brands have managed to get their bounce rates under control.

You only have 3 seconds to grab the reader's attention. This is how brands can ensure their blog post are read all the way through, providing a pleasant experience, and guaranteed extra knowledge.

Instagram SEO is a simple way for brands to achieve greater reach. This is how savvy digital marketeers take advantage of its SEO rules to organically grow a business.

Catarina Fernandes has been part of Articulate’s Science copywriting team for over a year. Looking back on these challenging past months she reflects on why digital content has the power to change lives and what it means to build and curate an audience.

Receiving authentic praise from customers is the path to brand awareness and sales. Promoting word of mouth on Social Media depends on highly shareable content that stimulates followers.

Google is constantly updating its algorithm. For digital brands, keeping up requires a robust strategy for content optimization based on the latest developments. Our research shows how brands are elevating their search engine ranking and attracting new visitors.

In this first instalment of our “People Behind Words” series, we spoke with Dr. Carlos Santos on his experience as a Medical Doctor producing digital content.

As 2020 comes to an end, companies are wrapping up projects, analysing budgets, reviewing results and considering next steps. The way these topics are communicated is vital to ensure employee engagement.