A high Bounce Rate is every digital manager’s worst nightmare and hinders a website’s ranking. This is how some brands got their Bounce Rates under control.

May 5, 2024

Ivo Relvas

SEO

SEO: what it is, why it matters and 10 mistakes to avoid

May 5, 2024

Ivo Relvas

SEO

SEO: what it is, why it matters and 10 mistakes to avoid

SEO can improve your organic traffic and SERP positioning. This is what SEO performance means and how to improve it.

May 20, 2021

Ivo Relvas

How to land an effective landing page

May 20, 2021

Ivo Relvas

Landing pages are effective marketing tools that generate qualified leads. This is how leading companies around the world craft compelling landing pages.

April 29, 2021

Ivo Relvas

Crisis management, Social Media

Before the Ban: steering clear of Instagram Shadowban

April 29, 2021

Ivo Relvas

Crisis management, Social Media

Before the Ban: steering clear of Instagram Shadowban

When engagement nosedives, concerned community managers will try anything to correct course. But sometimes, less is more. Welcome to the murky world of Instagram Shadowban.

December 15, 2020

Ivo Relvas

SEO

Instagram SEO: essential strategies for greater reach

December 15, 2020

Ivo Relvas

SEO

Instagram SEO: essential strategies for greater reach

Instagram SEO is a simple way for brands to achieve greater reach. This is how savvy digital marketeers take advantage of its SEO rules to organically grow a business.

December 11, 2020

Ivo Relvas

People Behind Words

People Behind Words – Catarina Fernandes

December 11, 2020

Ivo Relvas

People Behind Words

Catarina Fernandes has been part of Articulate’s Science copywriting team for over a year. Looking back on these challenging past months she reflects on why digital content has the power to change lives and what it means to build and curate an audience.

November 21, 2020

Ivo Relvas

User Generated Content

Promoting word of mouth on Social Media

November 21, 2020

Ivo Relvas

User Generated Content

Receiving authentic praise from customers is the path to brand awareness and sales. Promoting word of mouth on Social Media depends on highly shareable content that stimulates followers.

November 21, 2020

Ivo Relvas

SEO

SEO Trends to Watch for in 2021

November 21, 2020

Ivo Relvas

SEO

Google is constantly updating its algorithm. For digital brands, keeping up requires a robust strategy for content optimization based on the latest developments. Our research shows how brands are elevating their search engine ranking and attracting new visitors.

November 17, 2020

Ivo Relvas

People Behind Words

People Behind Words: Carlos Santos, MD, Writer

November 17, 2020

Ivo Relvas

People Behind Words

In this first instalment of our “People Behind Words” series, we spoke with Dr. Carlos Santos on his experience as a Medical Doctor producing digital content.

November 10, 2020

Ivo Relvas

Internal communication, Podcasts, Infographics, Motion Graphics, COVID-19

Engaging Ways to Communicate Financial Results

November 10, 2020

Ivo Relvas

Internal communication, Podcasts, Infographics, Motion Graphics, COVID-19

Engaging Ways to Communicate Financial Results

As 2020 comes to an end, companies are wrapping up projects, analysing budgets, reviewing results and considering next steps. The way these topics are communicated is vital to ensure employee engagement.

November 9, 2020

Ivo Relvas

E-commerce

Designing social media campaigns for interaction

November 9, 2020

Ivo Relvas

E-commerce

Designing social media campaigns for interaction

Shopping season is around the corner. Take the time to set your goals early, curating social media campaigns that give the customer center stage.

November 5, 2020

Ivo Relvas

Crisis management

Prepare to Engage: Managing a Social Media Crisis

November 5, 2020

Ivo Relvas

Crisis management

Prepare to Engage: Managing a Social Media Crisis

Community managers are expected to take swift action in case of a social media crisis. Here is how outstanding brands are doing that effectively.

October 16, 2020

Ivo Relvas

E-learning, Internal communication

Rethinking onboarding content for remote workers

October 16, 2020

Ivo Relvas

E-learning, Internal communication

Rethinking onboarding content for remote workers

In the age of remote work, bringing new hires up to speed requires visual, engaging, on-demand onboarding content. Organizations are rethinking their employee experience.

October 15, 2020

Ivo Relvas

E-commerce, Product Pages

Add to basket: designing product pages for conversion

October 15, 2020

Ivo Relvas

E-commerce, Product Pages

Add to basket: designing product pages for conversion

Product pages are essential to the purchasing decision and online conversion rates. Our research has shown the vital few dimensions of a page built to convert. Here’s how brands can create (and maintain) an effective product page.

October 14, 2020

Ivo Relvas

Internal communication

Cybersecurity for remote workers: how digital content is helping companies fight the Covid-19 cyberwar

October 14, 2020

Ivo Relvas

Internal communication

Cybersecurity for remote workers: how digital content is helping companies fight the Covid-19 cyberwar

Covid-19 has threatened public health worldwide. It is also affecting the cyber security efforts of a myriad of companies. Internal content is an essential part of keeping employees on high alert.

September 21, 2020

Ivo Relvas

Response Time on Social Media: How to Reach Customers Faster

September 21, 2020

Ivo Relvas

Response Time on Social Media: How to Reach Customers Faster

Social Media may promote a real time connection with customers, but only when properly managed. By making communication a quick and accurate process brands can bring their community closer.

August 2, 2020

Ivo Relvas

The Rise of Green Marketing

August 2, 2020

Ivo Relvas

As more consumers come to expect a more sustainable way of thinking, producing, and communicating from their favorite brands, a new marketing age is emerging. This new era is that of “green” brands - entities aware of their environmental responsibility.

July 3, 2020

Ivo Relvas

Internal communication

Driving employee engagement: the role of internal social networks

July 3, 2020

Ivo Relvas

Internal communication

Driving employee engagement: the role of internal social networks

Promoting efficient communication is still a challenge for corporations, despite technology’s rapid growth. Internal social media is now more important than ever and solutions abound. So why do employees still report an intrinsic detachment from companies’ values? How can thoughtful HR managers reap the benefits of their internal platforms?